Want Safer Streets? Human Psychology Might Hold the Key
It's been a while since I've entertained my readers with awesome transportation stuff - life has been a little hectic, and I haven't made it a priority to write. Hopefully we can change that! The United States has some incredibly dangerous streets. Despite rapid advancements in vehicle safety technology, the US notoriously has fallen behind other developed countries in keeping road users safe. In fact, the US has the highest per capita rate of traffic deaths among the high income countries (see figure 1), and has consistently been underperforming compared to peer countries. We have an epidemic on our hands. Figure 1: The US has the highest motor vehicle crash death rate compared with 28 other high income countries. Credit: CDC ( link ) This epidemic is most prevalent for some of our most vulnerable road users - pedestrians. While the rest of the developed world has managed to dramatically reduce their pedestrian fatality rates, it has actually increased in the United State